Baby White rhino walking along tracks. Baby White rhino walking along tracks.

Impact of our money

Across the world, we’re working with the best people and organisations to make the biggest possible impact on rhinos.

In the Financial Year 2016-2017, we raised £1,718,661 for 25 field programmes across 12 countries in Africa and Asia, to protect rhinos and reduce the demand for illegal rhino horn.

At the heart of our work is supporting the heroes in the firing line – rangers. We ensure that ranger teams have the equipment, training and facilities they need to do their jobs.

In the last decade, more than 1,000 rangers worldwide have lost their lives in the line of duty. It’s even more shocking that they often didn’t have the basic kit they need to protect rhino populations.

That is where we can help. By funding everything from good-quality shoes, socks and backpacks, to upgrading accommodation and ablutions blocks, we help rangers stay safe and protect wildlife.

Did you know

41 rangers

received first aid training at Hluhluwe-iMfolozi Park in South Africa

Between April 2016 and March 2017, we sent more than £101,000 to Dirk Swart and his team of rangers at Hluhluwe-iMfolozi Park, South Africa, to help them stay one step ahead of poachers. Our funding paid for repairs necessary to upgrade rangers’ living and working conditions, much-needed camping, monitoring, and law enforcement kit, building and furnishing dog kennels for the tracker dogs, as well as on-going costs of monitoring and patrolling efforts. In 2017, 41 rangers at Hluhluwe-iMfolozi Park received first aid training course that could one day help save a life of a wounded ranger in the field.

“Our Field Rangers are tasked with working at night under all conditions and are under immense pressure and stress. Without their efforts, rhino poaching would be far worse. With your support, we at management level can effectively equip staff with the correct tactical gear, make sure they have comfortable accommodation to come home to, have good warm clothing for the long evenings and other such requirements. With high staff morale, we stand a much better chance of succeeding”.
Dirk Swart, Section Ranger at Hluhluwe-iMfolozi Park, South Africa

Image shows wildlife rangers in Africa protecting rhino. Credit: Tristan Vince

Photo credit: Tristan Vince

We are stopping people from wanting to buy horn in the first place, and gaining insights to help authorities lock up the criminals involved in the illegal rhino horn trade.

To stop rhino poaching, we need to tackle its root cause: consumer demand for rhino horn. Without consumer demand, there will be no incentive for poachers or traffickers.

Did you know


of the most prolific users of rhino horn in Vietnam were reached through the Chi Campaign

Since 2014, we have funded the pioneering Chi campaign, which aims to change the behaviour of the most prolific users of rhino horn in Vietnam. By 2017, the campaign reached 57% of its target audience. There is also evidence of a change in attitudes among the main consumer group, with 64% of survey participants saying they would recommend that colleagues, peers, family and friends do not consume rhino horn. The latest research also showed a significant decline in self-reported rhino horn consumption from 27.5% in 2014 to 7% in 2017.

Stopping the demand for rhino horn by consumers is a vital tool for tackling the trafficking and consumption of rhino horn; however, it will take time before we see the real impact on poaching.

We’re supporting community-led conservation so that people living near rhinos are inspired to protect wildlife.

It takes more than high security and habitat protection to ensure that rhino populations thrive. Local community support is essential. Rural villages around park borders are precisely the areas from which the criminals involved in trafficking wildlife products try to recruit people to assist them.

Did you know


award-winning lessons were delivered to local schools in North Luangwa in 2016-17

In 2016–17, our grants supported an award-winning education programme at North Luangwa National Park in Zambia that engages local communities and supports the long-term security of the species and the park as a whole.

Funds went towards 351 lessons delivered across local schools, 1,950 Activity Booklets and 30 Teachers’ Conservation Guides. Thanks, in part, to this education programme, during 2016–17 no rhinos were poached in North Luangwa National Park, and the rhino population is achieving more than 8% growth.

Image of environmental education programme in Zambia

Photo credit: Tristan Vince

Across the world we’re working with experts and sharing information, so that conservationists have the best skills possible to save rhinos.

We share information and help link rhino experts together, so that people working on the frontline of conservation benefit from the best skills and experience. We make sure that research and funding is channelled into projects that the people on the ground want and need; money is used wisely, and makes the biggest possible impact on rhinos.

We’re setting targets for Kenya’s black rhinos

In May 2017, our CEO Cathy Dean participated in a workshop in Kenya to help develop the ‘Conservation and Management Strategy for the black rhino in Kenya: 2017-2021’. The number of black rhinos in Kenya rapidly diminished from around 20,000 in 1970 to fewer than 280 individual animals by the 1980s. Fast forward to the present, and black rhinos have seen a strong recovery, but the current poaching crisis is threatening to undo this important conservation success. The workshop in May 2017 helped to bring all stakeholders together to agree on their vision and actions to protect the country’s black rhino populations for the next 5 years.

“If this 5-year Strategy succeeds, Kenya’s rhinos will be well on the way to building the resilience we need for their long-term conservation. It’s been a privilege to take part in this workshop, and I’d like to thank the Kenya Wildlife Service and WWF-Kenya very much for inviting me to contribute to this Strategy”. Cathy Dean, CEO, Save the Rhino International