three rhinos standing with birds on their backs. Credit: Matt Brooke three rhinos standing with birds on their backs. Credit: Matt Brooke

About Us

We believe we can stop poaching and habitat loss so that, in 20 years’ time, rhinos will no longer be Critically Endangered. We’re working with the best people and using every tool we can to save rhinos.

Graphic: Our Mission, About Us.

All five rhino
species thriving
in the wild for
future generations

Graphic image: Our vision, about us.

Collaborating with partners to support endangered rhinos in Africa and Asia

Our strategies

We conserve viable populations of rhinos in the wild through our key strategies:

  • Raising funds to protect and increase rhino numbers and population distribution in African and Asian range states
  • Facilitating the exchange of technical support and information between rhino conservation stakeholders
  • Working with programme partners to develop community participation in rhino conservation initiatives at levels appropriate to each site
  • Supporting evidence-based demand-reduction work to disrupt and reduce the trafficking of illegal rhino horn into consumer countries
  • Raising awareness of the challenges facing rhinos, engaging supporters and inspiring positive, urgent action

And to do all of this, we’re committed to evaluating and improving the effectiveness of our work – and sharing our progress with you, the supporters who make it all happen!