

About Us
We believe we can stop poaching and habitat loss so that, in 20 years’ time, rhinos will no longer be Critically Endangered. We’re working with the best people and using every tool we can to save rhinos.

All five rhino
species thriving
in the wild for
future generations.

Collaborating with partners to support endangered rhinos in Africa and Asia.
Our strategies
We conserve viable populations of rhinos in the wild through our key strategies:
- Raising funds to protect and increase rhino numbers and population distribution in African and Asian range states
- Facilitating the exchange of technical support and information between rhino conservation stakeholders
- Working with programme partners to develop community participation in rhino conservation initiatives at levels appropriate to each site
- Supporting evidence-based demand-reduction work to disrupt and reduce the trafficking of illegal rhino horn into consumer countries
- Raising awareness of the challenges facing rhinos, engaging supporters and inspiring positive, urgent action