Image of a dehorning operation in Namibia. Image of a dehorning operation in Namibia.

Reducing illegal horn trade

To stop rhino poaching, we need to tackle its root cause: consumer demand for rhino horn. Without consumer demand, there will be no incentive for poachers or traffickers.

In the key consumer and trafficking countries for rhino horn – Vietnam and China, high demand and low enforcement of wildlife crime is driving the illegal trade and poaching of rhinos. To address this problem, we fund cutting-edge social marketing initiatives to stop consumers from wanting to buy horn in the first place.

Did you know

Rhino horn

is made from keratin and has NO medicinal properties

Rhino horn is very desirable amongst the wealthy classes of Vietnam, where it is considered a symbol of power and wealth, associated with business success and high social standing. This cultural importance is supported by an underlying belief in health benefits, in the form of traditional and non-traditional medicine. Some users believe that rhino horn can detoxify the body and therefore cure anything from a hangover to serious illnesses. This however lacks any scientific backing as horn is made from keratin the same material as your nails and hair. Though most consumers understand that purchasing rhino horn results in a rhino death, they feel disconnected and do not see themselves as part of the rhino poaching crisis.

Save the Rhino International is committed to addressing the source of the demand for rhino horn, and reduce consumer behaviour across South East Asia. We are engaged with two demand reduction initiatives with Education for Nature Vietnam and Traffic, working tirelessly in Vietnam with communities to reduce consumer behaviours that are driving rhinos towards extinction.

Image of Susie Offord, Save the Rhino's Managing Director

“Fighting rhino poaching in the source countries, where rhinos live, is one part of the solution. Stopping consumers buying rhino horn and therefore, reducing the demand in consumer countries also has an important role to play.”

Susie Offord-Wolley, Managing Director, Save the Rhino International

Where we work

Find our projects that help reduce the illegal trade by clicking on the orange icons.

Select a marker on the map below or choose from this list:


Protecting Rhinos
Reducing Illegal Horn Trade
Involving Communities
Bringing Experts Together