March 2013

Rhino costume highlight of new ASICS campaign

Screen_shot_2013-02-20_at_3

Long term supporter and veteran rhino costume runner Vinny O’Neill features in the latest promotional video for sportswear brand ASICS.The video features Vinny in one of Save the Rhino's famous rhino costumes.

When asked about running in rhino costume Vinny says:

“I wanted a bigger challenge. I’ve competed in a number of marathons all round the world; however I wanted to push myself further. For me, the combination of running in costume and raising money for charity was the perfect challenge

The Rhino suit makes the race more physically demanding, so I have to train a lot harder to be fit enough to carry its weight, over 42km.

Vinny ran the fastest rhino costume time during the 2012 Virgin London marathon in an impressive time 4 hours 17 minutes and 27 seconds!

You can watch the clip below

Vinny ASICS video

So how tough is it to run in rhino costume?

As part of the ASICS campaign, Vinny took part in a comparative analysis of Vinny rhino costume treadmill at ASICS store (C) ASICSendurance running at ASICS Running Lab Assessment Centre, Oxford Street. This involved our Vinny and our rhino costume taking to a running treadmill (luckily the costume just squeezed onto the machine!)

ASICS undertook the study to highlight the physical differences Vinny experiences when running in traditional apparel, compared to the heavy rhino costume.

Experts at the ASICS, measured Vinny's endurance through a variety of factors to analyse his oxygen level, maximal oxygen uptake, respiratory exchange ratio and heart rate to determine his anaerobic threshold (AT).

The findings revealed that when running in the rhino costume, Vinny's body was working approximately 25% harder compared to running in traditional apparel. There was also a remarkable difference in heart rate when running in the outfit, increasing from 137 beats/min to 161 beat/min, when running at a steady speed.

Vincent treadmill running blue top (c) ASICSCommenting on the analysis, Vinny said; “Fellow runners often underestimate how much harder it is to run in the rhino outfit''

So it's a fact, running in a rhino costume truly is the ultimate running challenge!

You can watch a video of Vinny's experience in the ASICS running lab below

 

 

 

 

Vinny rhino running analysis

Photo Credits ASICS

Add a comment

Your email address will not appear on the site
(Tick to hide your name when this comment appears on the site)
Save the Rhino have recently received a large amount of spam. To check you are a real person, we have had to introduce a human-ness question.
Please wait...