Education for Nature Vietnam in depth


ENV was established in 2000 by Executive Director Vu Thi Quyen and now has 30 dedication staff members with offices in both Hanoi and Ho Chi Minh City. Their mission is to foster greater understanding amongst the Vietnamese public about environmental issues of local, national and global significance, ranging from the protection of wildlife and natural ecosystems to climate change.
ENV specializes in four major programme areas that collectively form ENV’s integrated and strategic approach. These include:

  • Combating wildlife crime
  • Raising public awareness
  • Working with key decision-makers to strengthen policy and legislation
  • Strengthening protected area management through education and training

They also have a massive volunteer support where they manage around 3,800 volunteers. ENV work to protect a variety of species and have done very successful campaigns on reducing bear farms for bear bile.

Rhino horn awareness raising campaigns

ENV uses a variety of tools to raise awareness including television, radio, and newspapers, as well as hosting high profile events and a growing viral advertising and social media program on the internet. ENV also works closely with the media to increase and sustain the coverage on important wildlife trade issues in Vietnam’s press, and maintains an active network of more than 120 journalists to facilitate reaching the public.

Below are examples of the awareness campaigns that ENV have done with SRI’s support.
The first PSA was launched on the 12 March 2013 and aimed to increase negative social attitudes towards rhino horn users and urges people not to consume rhino horn. You can view the clip on YouTube below
ENV public service announcement March 2013

The second PSI was launched on the 26 August 2013 and will run on National TV and provincial TVs
ENV second public service announcement Aug 2013

The third PSI was launched 5 November 2013 and will run on National TV and provincial TVs - please be aware the imagery used in this video is very graphic and upsetting and not suitable for under 18s.
ENV third public service announcement Nov 2013 

The fourth PSI launched in November 2014 Hong Nhung a famous singer in Vietnam, urges the Vietnamese public not to consume rhino horn  

Below are photos of a visit that ENV organised for a Vietnamese delegation to South Africa . The group consisted of a well-known journalist, a movie star and a senior Environmental Police officer. The delegates directly observed the impacts of the international illegal rhino horn trade and shared their experiences with the press and public when they returned to Vietnam.

ENV take delegation to South Africa to see the devastation of rhino poaching

Actor Mr. Nguyen Xuan Bac at press conference in Hanoi after seeing rhino poaching first hand in South Africa






ENV also a wide range of activities

  • Viral campaigns including banners on websites and forums that were shown on government agencies, private sectors and social webpages
  • Shows on national radio discouraging anyone from consuming rhino horn
  • Rhino stands at business establishments, car dealerships and government departments
  • Partnerships with TCM doctors and shops to display signs saying no to rhino horn 

Law enforcement and combating wildlife crime

In early 2005, ENV established their Wildlife Crime unit (WCU) to facilitate and motivate public involvement in efforts to combat wildlife trade, and to improve the effectiveness of front line law enforcement agencies. The WCU administers a public toll-free national hotline for reporting wildlife crimes (0084) 1800 1522. Information reported through the hotline is collated and passed on to the appropriate authorities and tracked through to conclusion by trained ENV case officers. This also includes targeted online advertising of rhino horn.
In addition, the WCU works directly with violators to secure voluntary compliance, and runs a growing national network of volunteers who assist with monitoring and surveying wildlife trade hotspots throughout Vietnam. ENV staff also carry out work on investigations and provide information to the authorities.

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