Zoological Society of London
The Conservation Education Programme run by the North Luangwa Conservation Programme (NLCP) in Zambia has been highly successful in reaching out to local schools around North Luangwa, and has provided an addition to the curriculum that is valued by teachers and pupils alike. With strong partnerships in place and a successful outreach programme already underway, the NLCP is now hoping to maximise the potential for its communication work by striving to achieve tangible and measurable impacts amongst local people to the benefit of its black rhino population.
To this purpose, SRI has teamed up with the Zoological Society of London (ZSL) in order to provide additional mentoring and support for Sylvester Kampamba, the NLCP’s Conservation Education Programme Officer. ZSL’s mission to promote and achieve the worldwide conservation of animals and their habitats has led the society to expand the focus of its operations beyond its zoological collections at London and Whipsnade Zoos to establishing and managing a wide variety of in situ conservation programmes around the world, as well as supporting researchers and conservationists through its Institute of Zoology and the EDGE (Evolutionarily Distinct and Globally Endangered) Fellowship programme. By establishing collaborations with external partnerships, such as Save the Rhino International, ZSL hopes to further increase its support for wildlife conservation globally.
One of the key strategic areas in which ZSL works to address conservation needs around the word is through targeted public awareness campaigns aimed at encouraging people to take an interest and to become actively involved in conservation and sustainability issues. This is achieved by applying a combination of education, psychology and marketing theories to create communication interventions that will be truly effective in encouraging people to engage with conservation issues.
With support from ZSL’s Discovery and Learning Department, the Conservation Education team at NLCP will develop their teaching and communication skills, enabling them to create a schools’ outreach programme that will play a key role in ensuring the successful conservation of black rhinos in Zambia. Through this alliance, the NLCP staff will benefit from guidance and practical assistance from ZSL, learning about the theories that underpin strategic communication and gaining the ability to put these into practice. Furthermore, they will be able to measure and evaluate their impacts in order to gauge how successful they are, and identify areas for improvement. It is hoped that, through collaborating towards a new vision for communication, it will be possible to forge a path for local people around North Luangwa to become an active part in the conservation of black rhinos in Zambia.