Mission and vision

Mission statement

Save the Rhino International works to conserve viable populations of critically endangered rhinos in Africa and Asia. We recognise that the future of wildlife is inextricably linked to the communities that share its habitat. By funding field projects and through education, our goal is to deliver material, long-lasting and widespread benefits to rhinos and other endangered species, ecosystems and to the people living in these areas.


  • To increase the number of rhinos in genetically viable populations in the wild
  • To enhance the integrity of ecosystems
  • To ensure that local communities benefit from conservation activities

Primary objectives

  • To provide financial support through fundraising for programmes and projects that are focused on the long-term conservation of the five species of rhinoceros and their habitat in the wild.
  • To encourage and facilitate the sharing of information, experience and skills between field programmes, conservation organisations and other bodies to enhance rhino conservation
  • To engender a sense of ownership of and responsibility for rhino survival in range states, consumer countries and elsewhere by raising awareness and understanding of the need for and benefits of rhino conservation 
  • To measure and, where necessary, improve the effectiveness of our grant-making and charitable activities

Our grant-making activities

The funds we raise are used to support projects that address rhino conservation through a number of measures:

  • Community conservation programmes that develop sustainable methods by which local communities can creatively manage natural resources
  • Environmental education programmes that teach children and adults about the importance of preserving natural resources and address human-wildlife conflict issues
  • Anti-poaching and monitoring patrols, which detect and deter poachers and gather information about rhino ranges and numbers
  • Translocations, so that rhinos from established populations can be reintroduced to former habitats
  • Capacity building in rhino range states
  • Research into the threats to rhino survival and alternatives to the use of rhino horn
  • Veterinary work, such as the implanting of transmitters into horns, or removal of snares
  • Demand-reduction campaigns in rhino horn-user countries

Our approach

  • We do not create or run our own projects in the field; rather, we find rhino conservation projects that we think are doing a good job, and then fund them
  • We prefer to work with projects on a long-term basis, rather than making one-off or ad hoc grants
  • We believe in the value of partnership working with other in situ and ex situ NGOs and conservation organisation
  • We employ a pragmatic approach focused on viable populations, what is best for the species, and are not sentiment-driven
  • We recognise the need for sustainable use of natural resources for the mutual benefit of wildlife, habitat and local communities 
  • We recognise the role of sustainable use of wildlife (i.e. culling, cropping and hunting) provided it is legal and the profits are ploughed back into conservation

A black rhino mother and calf in a private conservancy in the Laikipia District, Kenya

Photo credit Andrew Gell