Mission and vision

White Rhino


Vision:   All five rhino species thriving in the wild for future generations

Mission: Collaborating with partners to support endangered rhinos in
              Africa and Asia


Strategies: To conserve viable populations of rhinos in the wild by: 

  • Raising funds to protect and increase rhino numbers and population distribution in African and Asian range states
  • Facilitating the exchange of technical support and information between rhino conservation stakeholders
  • Ensuring that local communities in key rhino areas benefit from employment, capacity building, education, outreach and the sustainable use of natural resources
  • Developing and delivering behaviour-change campaigns to reduce the demand for rhino horn in consumer countries
  • Raising global awareness of the need for urgent action on rhino conservation
White Rhino White Rhino White Rhino

Photo credits: Mark Carwardine, Steve and Ann Toon