Mission and vision

White Rhino


Vision:   All five rhino species thriving in the wild for future generations

Mission: Collaborating with partners to support endangered rhinos in
              Africa and Asia


Strategies: To conserve viable populations of rhinos in the wild by: 

  • Raising funds to protect and increase rhino numbers and population distribution in African and Asian range states
  • Facilitating the exchange of technical support and information between rhino conservation stakeholders
  • Working with programme partners to develop community participation in rhino conservation initiatives at levels appropriate to each site
  • Supporting evidence-based demand-reduction work to disrupt and reduce the trafficking of illegal rhino horn into consumer countries
  • Raising awareness of the challenges facing rhinos, engaging supporters and inspiring positive, urgent action

Together with an enabling strategy:

  • Measuring, evaluating and improving effectiveness across all areas of our work
White Rhino White Rhino White Rhino

Photo credits: Mark Carwardine, Steve and Ann Toon