Data protection

When storing personal information, Save the Rhino takes its responsibility very seriously, making every effort to ensure that it complies with The Data Protection Act and your wishes.

The following questions and answers should help you to understand how we use, store and protect information about you.

What information do we collect?

We collect personal and non-personal information:

  • Personal information: This could include your name, address, telephone number, e-mail address, bank or credit card details for example. We collect this information only in connection with specific activities, such as enquiries, membership applications, feedback, donations and sponsorship. It is your choice what information you provide.
  • Non-personal information: We log hits to our website by IP address. These logs of information are used to better understand how people use our site. This analysis is done using the Google Analytics service. Check out Google's privacy policy here.

What happens to personal information collected?

Personal information is stored in our database in accordance with the Data Protection Act and your wishes. It is then used for reference purposes or to fulfil requests, such as a membership application.

How is the information used?

Beyond its uses for reference, we also like to keep you informed of our work and activities as you have requested. If you have asked about our events or membership, then we may send you subsequent selected mailings. On our membership/donation form, we give you an option as to whether you are happy for us to pass your details on to like-minded organisations. You can change your options at any time.

Does Save the Rhino recognise and store information about under 16’s?

We track whether people are under 16 and their date of birth, which is relevant for Rhino Savers membership. Other personal information is the same as for over 16’s, i.e. contact details for communication purposes.

The Data Protection Act

Any personal information submitted to Save the Rhino International is treated in accordance with The Data Protection Act (1998). Among other things, this means that you have the right to advise us at any time if you no longer wish to receive mailings from us or from organisations with whom we cooperate. It also gives you the right to request a copy of the personal information that we hold on you.

To find out more about your entitlements under this legislation, visit the Information Commissioner’s Office website: or read the Data Protection Act online at:

Keeping us informed

It is important for us and for you that we store the correct information about you. To ensure that we are kept up-to-date, so that we can send you the mailings or information that you have requested please click here to log in and update your personal records, such as address or mailing preferences.

If you have any questions about our use of collected information, please contact Laura on +44 (0)20 7357 7474 or email at